Waco's Magnolia Market at the Silos catching up to the Alamo in tourists

'Fixer Upper' final season may have caused spike in visitors

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SAN ANTONIO – "Remember the Silos?"

Data shows Waco's Magnolia Market at the Silos is catching up to San Antonio's Alamo in number of visitors. The Alamo has long been one of Texas' most-visited tourist attractions.

This year, the Alamo is expected to hit 1.7 million visitors, according to Reba Collins, director of marketing for the Alamo.

Collins said the Alamo has surpassed 1.5 million tourists this year, to date.

Magnolia Market, made famous by the hit TV show "Fixer Upper" starring Waco natives Chip and Joanna Gaines, has become a wildly popular destination for people traveling through Texas.

In September, the couple announced that season 5, which premieres on Tuesday, would be their last season. The couple's announcement of the final season may have contributed to a spike in visitors.

According to Susan Morton of the Waco Convention and Visitors Bureau, the silos saw 948,377 visitors in 2016. This year, Magnolia Market at the Silos has had 1.3 million tourists to date.

With a little over a month left to go, Morton said the market hosts between 30,000 and 35,000 visitors a week, putting the business on track to host approximately 1,635,000 visitors in 2017.

Editor's Note: An earlier version of this story referenced year-to-date visitor numbers for the Magnolia Market at the Silos as provided by the Waco Convention Center. After publication, a spokesperson for the City of Waco's tourism board corrected the information, and apologized for the error. The above story reflects the change.