Cowboy Breakfast is more than a meal in South San Antonio. It is a full-day celebration rooted in music, culture, community and long-standing tradition.

SAN ANTONIO – A San Antonio tradition is seeing some big changes this year. The annual Cowboys Breakfast has been the unofficial kickoff to the San Antonio Stock Show and Rodeo, but this year due to the COVID-19 pandemic organizers had to cook up something different. Typically, thousands of people would be lining up for the public breakfast in the parking lot of Cowboys Dancehall while watching the preparation. Chefs instead are serving this year’s meals to several non-profits in honor of those who serve the San Antonio community. AdThe Cowboy Breakfast has also helped raise over $200,000 in scholarships to various non-profits, and $5,000 will be donated to the St. Philip’s Culinary Arts Program.