Brewer Heineken to cut 8,000 jobs after pandemic losses
A Heineken sign sits on the facade of a bar, closed because of the coronavirus lockdown in Amsterdam, Sunday, Feb. 7, 2021. Dutch beer brewer Heineken said Wednesday it plans to cut 8,000 staff, nearly 10% of its global workforce, as part of a cost-cutting reorganization after a pandemic-dominated year that saw it sink to a net loss of 204 million euros ($248 million). (AP Photo/Peter Dejong)THE HAGUE โ Dutch beer brewer Heineken said Wednesday it plans to cut 8,000 staff, nearly 10% of its global workforce, as part of a cost-cutting reorganization after a pandemic-dominated year that saw it sink to a net loss of 204 million euros ($248 million). With bars and pubs around the world closed during coronavirus lockdowns and alcohol bans in some of its markets, Heineken sold 8% less beer than in 2019. CEO Dolf van den Brink described 2020 as โa year of unprecedented disruption and transitionโ for the brewer.
Heineken to release hard seltzer inspired by classic Mexican flavors in Rio Grande Valley market
SAN ANTONIO โ A new hard seltzer brand is joining the mix; however, this one in particular has quite a flavor twist! Heineken US will bring its signature hard seltzer, Canijilla, originally created in Mexico, to the U.S. in select areas for a limited time. One of those areas will be McAllen, Texas, according to an article by the Brownsville Herald. The hard seltzer is inspired by classic Mexican flavors. To see where you can purchase the hard seltzer, log on to us.canijilla.com/.