NIL

College athletes can now get paid. And that’s changing the game no matter the sport.

The Cavinder twins have netted seven figures in NIL money and are huge stars on TikTok. However, a recruitment dinner has cost the University of Miami.

Anthony Leal, an Indiana University basketball player, used money made through NIL deals to pay off his sister's student loans on Christmas. Her reaction says it all.

The Nike NIL deal with NCAA college and high school basketball players shows the rising role of female student-athletes in the new era of endorsement deals.

Texas offensive lineman Christian Jones remembers walking up to Bijan Robinson not long ago and asking for a lift, figuring it was least the All-American running back could do for one of the big guys doing all the blocking. “For sure, you have the haves and the have-nots,” said Jake Brandon, who founded a NIL collective at BYU to help put some extra money in the pockets of Cougar athletes. According to the NIL platform INFLCR, the average transaction involving a college football player is $3,396, while a similar platform called Athliance puts it at $3,391.

It’s been a year since college athletes have been able to capitalize on their status with name, image and licensing deals, and some are making thousands of dollars.

The rule allowing college athletes to earn money off their name, image and likeness has reshaped the game landscape, especially for women.

Hundreds of college athletes from schools all over the country are in Atlanta this week.

Nick Saban accused Jackson State of playing a player a million dollars.

Deion Sanders said the NCAA has a problem with the way players are starting to act now that they have money thanks to the new NIL rules.

The University of Texas at San Antonio Department of Intercollegiate Athletics has entered into a licensing agreement with The Brandr Group in an effort to expand marketing opportunities for its student athletes.

The crux of the NIL issue is often framed as fairness. The argument for student-athletes receiving compensation for their name, image and likeness (NIL) is that it is only fair that the athletes get paid considering how much revenue they bring in for the institution. However, as straightforward as the idea of paying student-athletes for...

College coaches are trying to get a handle on the recruiting impact of athletes' ability to profit off their fame.

As college athletes nationwide rush to ink individual sponsorship deals under a new NCAA policy, North Carolina is the first to say it will license players in groups alongside school trademarks.

NCAA President Mark Emmert says he will seek temporary rules as early as July to ensure all athletes can be compensated for their celebrity.

Nearly 20 states will soon allow NCAA athletes to accept cash for the use of their image, name and likeness. Many say the result will be unfair advantages for some schools unless Congress acts.

A federal law governing how college athletes can earn money off their fame seems like a certainty.

An Associated Press survey of Division I athletic directors found that nearly 73% believe allowing athletes to be compensated for use of their name, image or likeness will decrease the number of schools that have a chance to be competitive in college sports.