Beer makers spend millions on ads in hopes of putting their product in the center of your celebration or football-viewing.
So which scores on taste?
Consumer Reports ran blind taste tests on ten regular and light beers, including Coors, Miller Lite and Budweiser.
The beers came in cans which keep out taste-damaging sunlight.
Light beers can save you 20 to 50 calories per can, but all tested came up short on taste. None tested rated very good. Corona Light, the priciest tested, rated at the bottom. Miller Lite rated best of the bunch.
As for regular beers, Coors beat the competition, scoring well ahead of Budweiser. Tested said Coors tasted "clean" and had "good balance."
Coors costs about $6.50 for a six-pack.
Another beer that Consumer Reports named a best buy was Big Flats 1901 sold at Walgreens. It costs 30 percent less than Coors.