Prada-Simons dialogue launches in virtual Milan preview

Full Screen
1 / 16


A model wears a creation as part of the Max Mara 2021 women's spring-summer ready-to-wear collection during the Milan's fashion week in Milan, Italy, Thursday, Sept. 24, 2020. (AP Photo/Antonio Calanni)

Milan designers skirted the line between the virtual and the physical Thursday, taking lessons learned in lockdown to create new collections that are relevant in a reshaped world.

The most anticipated event of the week was Prada’s virtual unveiling of the Miuccia Prada-Raf Simons collaboration announced in February.

Their first collaboration expanded on their mutual devotion to fashion as a uniform, something utilitarian that allows the wearer the ease to both think and work. The designers joined the virtual audience for a dialogue after the presentation, responding to questions that had been submitted in advance.

‘’It is really a strange situation,’’ Prada said, sitting opposite Simons on socially distanced settees. ‘’It is my first show with Raf Simons and instead of being here with all of our friends in the industry, and all of our community, we are alone. But in fact, what is really exciting is that we are not alone at all. Now we are with so many more people. That is new at least for me.’’

Highlights from Thursday’s shows during Milan’s hybrid fashion week of mostly womenswear collections for Spring-Summer 2021:


The Raf Simons-Miuccia Prada collaboration was always going to be a dialogue between the designers -- two of the most respected in the industry. Lockdown transformed it also into a dialogue between technology and humanity.

Prada said that she had always ‘’tried to ignore’’ technology. But during Italy’s strict lockdown, which shut down all nonessential industries, Prada said that she began to see technology as ‘’a kind of extension of ourselves.’’