Tuesday's discovery of Mad Cow Disease in a dairy cow in California is the fourth confirmed case since 2003 in the United States. The finding raised concerns for many in the cattle industry.
In this case, all it took was one cow.
"It just affects their minds, you know. Everybody gets scared because of what happened last time," said Ron Carter, owner of the Karnes County Livestock Exchange, in Kenedy.
Consumers were first introduced to Mad Cow Disease in the United States in 2003, a disease that resulted in billion-dollar losses for the industry over the years.
"It did have a pretty good impact," said Carter.
This time, though, Carter said the impact was minimal. The infected cow never made into the food chain.
Cattle prices have been driven by other forces including new crop calves arriving into the market and last year's drought which caused many to liquidate their herds in Texas.
As a result, cattle prices remain high.
"These cattle are still bringing in more money than we've ever seen them for the forty one years I've been here," said Carter.
At Thursday's auction at the Karnes County Livestock Exchange, Carter believed more than 350 cattle were being brought in for sale.
Jr. Friedrich, who attends the auction regularly, said as soon as the announcement of the infected cow hit the media, it did temporarily affect prices.
"I got a phone call the minute it came over the press and the media, I'd say the cattle probably went down $10 a hundred," said Friedrich.
But these cattle operators have seen far worse, leaving many of them to chalk up the recent panic to media hype.
A category they believed "pink slime" fell under, too.
"There's nothing wrong with (pink slime), it's just more beef is all it is," said Carter.
"I'd say the future is very good (for the cattle industry), depending especially if we can get the rainfall and grass," added Friedrich.