SAN ANTONIO – It's a years-old tradition: the morning after a Spurs playoff win, fans flock to the nearest Valero gas station and grab themselves a free, celebratory cup of joe.
The tradition, however, appears to have come to a quiet end this playoff season.
Valero's Corner Store brand was acquired by Circle K in 2017, but even after the takeover, Valero continued the tradition at Circle K stores that sell Valero gas for the 2018 playoff season.
This year, KSAT has not received word from Valero or Circle K about the long-established promotional giveaway. We reached out to spokespersons for Valero and Circle K for comment and did not receive a response. But, according to Twitter replies from @CircleKStores, an unverified Twitter account that appears to be associated to the brand, the promotion has been discontinued.
"We’re sorry but we no longer offer free coffee after Spurs playoff wins," Circle K Stores says in one reply to a disgruntled Spurs fan. "However, we do have new freshly ground coffee on demand at a great price every day. You can brew it hot or cold!"
Hi Steve, we’re sorry but we no longer offer free coffee after Spurs playoff wins. However, we do have new freshly ground coffee on demand at a great price every day. You can brew it hot or cold! We also have a $2 coffee and donut Meal Deal.— Circle K Stores (@CircleKStores) April 15, 2019
This is the Spurs' 22nd consecutive postseason appearance.