Meaning behind marigolds on Day of the Dead

The flower of the dead, placed on graves during Day of the Dead, is believed to lure souls back from the dead with its vibrant colors and powerful scents.

SAN ANTONIO – Marigolds are the most recognizable flower associated with Dia de los Muertos or Day of the Dead.

The flower is placed on graves during the holiday. It is believed to lure souls back from the dead to the land of the living with its vibrant colors and powerful scents.

They also symbolize the fragility of life since they bloom in early summer and die with the fall’s first frost.

In Mexico, the flower is called the cempasuchitl. The name is derived from Aztec origins and roughly translates to the “flower of many petals.”

The cempasuchitl was sacred for the Aztecs and its bright color represented the sun.

It is native to the Americas and was cultivated for decorative, magical, medicinal and agricultural purposes.

You can learn more about this traditional Day of the Dead flower in the video above.

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About the Authors:

Steve Spriester started at KSAT in 1995 as a general assignments reporter. Now, he anchors the station's top-rated 5, 6 and 10 p.m. newscasts.

RJ Marquez is co-host of KSAT News Now and reports for Good Morning San Antonio. He's been at KSAT since 2010 and covered a variety of stories and events across the San Antonio area. He also covers the Spurs for on-air and digital platforms, including his Spurs newsletter. RJ has reported stories for KSAT Explains.