SAN ANTONIO – Many businesses have taken a big hit due to COVID-19 so, why not cheer up with a cold one?
Local brewers are celebrating the start of the San Antonio Beer Run, which aims to increase sales and create community.
Ahead of COVID-19, breweries across San Antonio had been ramping up equipment for bigger production in time for the nation’s largest gathering in their industry. The Craft Brewers Conference was estimated to bring in about 15,000 people to San Antonio in April of 2020.
“We were looking forward to the education programs that were aligned with this conference, (to meet) brewers that were going to be coming in, the advertising, the marketing and just the spotlight of San Antonio breweries that shine a light on the craft that we all created,” Erica Teague, owner of Cactus Land Brewing said. “It didn’t happen, and it’s a deep wound.”
The conference was cancelled due to the pandemic, leaving brewers like Teague with extra equipment and ingredients for beer. She knew she had to get to work to keep beer and cash flowing.
“That’s where the SA Beer Run came about,” Teague said.
Teague worked closely with Tanner Freeman, art director and owner of the design firm DeuxSouth.