Ikea launches new virtual design tool that deletes your furniture, replaces it with new furnishings

Ikea’s newly released design tool makes it easier to imagine what furniture will look like in your home.

FILE - In this Nov. 20, 2013 file photo, a car drives past the IKEA store in Plaisir, west of Paris. Ikea's French subsidiary and several of its executives are set to go on trial Monday over accusations that they illegally spied on employees and customers. Trade unions reported the furniture and home goods company to French authorities in 2012, accusing it of collecting personal data by fraudulent means and the illicit disclosure of personal information. (AP Photo/Remy de la Mauviniere, File) (Remy De La Mauviniere, Copyright 2021 The Associated Press. All rights reserved.)

A new virtual design application can delete customers’ furniture and replace it with items from Ikea stores.

The new-age interior styling approach lets users see if an item’s overall design and color makeup match individualized home styles.

Using Ikea’s app, users can scan a room, erase existing furniture, and replace that furniture with enticing items in Ikea stores.

Seeing virtual furnishings in personal homes will likely encourage customers to purchase items in large quantities and entice users to shop from home.

Ikea’s previously released iOS app has had the capability of allowing users to try out furniture in virtual reality, but it couldn’t replace existing pieces with virtual ones.

This updated application can erase current furnishing through the new tool and does a more substantial job of showcasing how virtual furniture will look in the context of your home.

The new design tool offers users an updated way of styling and personalizing home spaces at a time when many are working from home or with hybrid-style work schedules.

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About the Author:

Emily Schmalstieg is a Digital Producer trainee for KSAT 12. She has written and photographed for several magazines and newspapers, including San Antonio Magazine, Austin Monthly and the San Antonio Current. A proud San Antonio native and graduate of Southwestern University in Georgetown, she is now completing her M.A. at UTSA.