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Roxanne Orsak to become H-E-B’s first woman president

Orsak began her career with the company in 1988 as a store management trainee

In a historic announcement, H-E-B announced the promotion of Roxanne Orsak, who will become the company's first woman president. (Copyright 2025 by KSAT - All rights reserved.)

A historic change is coming to H-E-B in 2026.

The San Antonio-based grocer announced on Tuesday that Roxanne Orsak, the company’s current chief operating officer, will be promoted to president next year.

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Orsak will replace the current company president, Craig Boyan, who has led the company for 20 years, according to a news release.

Boyan is slated to transition to a senior advisor role, the release states.

Additionally, Orsak’s promotion marks a historic milestone for the company: she will become the first woman president in H-E-B’s 120-year history.

“Roxanne is the natural choice to serve as H-E-B’s next President,” H-E-B CEO Howard Butt II said. “She has a deep understanding of our business, which she honed from a broad range of leadership roles at H-E-B during her 37-year tenure. Roxanne leads by example, embodies our culture, and recognizes the unique contributions of each Partner.”

Orsak began her career with H-E-B in 1988 as a store management trainee and worked in multiple areas before becoming chief operating officer in 2022.

She is also recognized for launching the H-E-B Plus format in 2004 and the Joe V’s Smart Shop format in 2010.


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