SA breweries resolve dispute following social media backlash over proceeds for ‘Black is Beautiful’ campaign
SAN ANTONIO – Two San Antonio breweries have resolved their dispute following social media backlash that stemmed from questions being asked on where proceeds from a social justice initiative were sent earlier this month. “Back Unturned Brewing Co. and Weathered Souls have been communicating directly with each other to resolve the situation at hand. We had a great meeting yesterday (Thursday) at Weathered Souls to make amends and move forward,” the brewery said on social media. AdThe Black is Beautiful Campaign was launched last summer by Marcus Baskerville, the co-founder and head brewer of the Weathered Souls Brewing Company. That prompted a heavy social media response with many publicly calling for the brewery to share its proceed plans.
Brewery hops into spotlight and not for the best reason as donations come under fire
Others lined up for food distribution sites organized by non-profits like the San Antonio Food bank and city-run water sites, mirroring Soviet-era images from ration ravaged Eastern Europe. When pipes froze across the city, San Antonio breweries opened their tasting rooms offering free water as neighbors do. REALTED: San Antonio brewery in legal brouhaha with Austin beer makerA local brewery came under fire after being accused of not showing donation receipts from the widespread and locally founded "Black is Beautiful" initiative. According to one screenshot, Baskerville asked Garcia to withdraw his brewery from the initiative because of this. RELATED: 'Bring anything:' San Antonio breweries team up to supply residents with clean waterIt's been a full 24 hours since the news broke.mysanantonio.com
San Antonio brewery faces social media backlash for not disclosing proceeds for ‘Black is Beautiful’ campaign
SAN ANTONIO – A San Antonio brewery received backlash on social media after the owner of Back Unturned Brewing Co. was accused of not disclosing where proceeds from a social justice initiative were sent. Last Summer, Marcus Baskerville, the co-founder and head brewer of another San Antonio-based beer maker, Weathered Souls Brewing Company, started the Black is Beautiful Campaign. Baskerville and Weathered Souls asked participating breweries to donate 100% of the proceeds to local organizations that support police brutality reform and equality and inclusion. The donation pledge for Black is Beautiful is posted online, but it does not require a legal contract to participate. On Thursday, Baskerville posted a text message exchange on his personal Facebook between he and Ricardo Garcia, the owner of Back Unturned.
San Antonio brewer faces accusations it misused money from Black Is Beautiful campaign
click image Instagram / backunturnedTheRemember when we have been asking for breweries to show the receipts from the Black is Beautiful initiative. "Since October of 2020 I have been working with a local [B]lack business owner, Coach JT, to help the community based on the Black is Beautiful initiative,” the post read. I was ignorant to the fact of what the Black is Beautiful initiative was,” he says in the clip. “Does it line up 100% with the Black in Beautiful initiative? "A complete list of local breweries participating in Black Is Beautiful is available on the initiative’s websitesacurrent.com
San Antonio’s Weathered Souls brewery named best in US for more than just craft beer
SAN ANTONIO – San Antonio’s Weathered Souls Brewing Company was recently named the best brewery in the United States in 2020 by the online magazine Hop Culture. The magazine covers the best beer, bars, breweries, gifts, and supplies in the U.S. and around the world. Hop Culture looked at more than 8,000 potential candidates and choose to highlight 12 with Weathered Souls earning top honors. Weathered Souls, located in the 600 block of Embassy Oaks on the North Side, received high marks for its craft brews, recipes and use of fruits to flavor some of its craft beers. Hop Culture writer Kenny Gould wrote that Weathered Souls’ resiliency, courage and leadership were all key factors in naming the brewery the best of 2020.
San Antonio's Weathered Souls Brewing Co. named best in the U.S. by Hop Culture magazine
click image Instagram / weatheredsoulsbrewingOnline publicationis singing the praises of SA’s Weathered Souls Brewing Co., naming it the best craft brewery in the country Each year, the brew-focused site highlights the American breweries that have racked up the most impressive track records. The editors consider each business’ visual identity, taproom experience and — of course — their suds.Amid 2020's political volatility, the online mag also decided to factor in breweries' willingness to use their business as a platform to promote community and togetherness.Enter Weathered Souls' Black is Beautiful initiative.Last June, Weathered Souls head brewer Marcus Baskerville launched the project as a way for breweries to join forces to create imperial stouts — a robust dark ale with higher-than-usual alcohol content — in the name of raising awareness of social and racial injustice.Baskerville shared Weathered Souls’ base stout recipe and invited other brewers to give it their own unique spin. Each participating brewery agreed to donate 100% of the proceeds from their special stout to a local organization that supports social justice reform and racial equality.To date, more than 1,200 breweries, representing all 50 U.S. states and 22 countries, have joined in the initiative.“All of the breweries are listed below in no particular order,”founder Kenny Gould wrote in the introduction to its top brewers list. “Except for Weathered Souls Brewing Co. in San Antonio, Texas, which we proudly proclaim the best brewery of 2020.”sacurrent.com
San Antonio brewer behind social justice campaign named one of Thrillist’s Heroes of 2020
click image Instagram / weatheredsoulsbrewingMarcus Baskerville, co-founder of SA's Weathered Souls Brewing Co., has been named one of online food and travel site Thrillist's Social Justice Heroes of 2020 for his work on the Black is Beautiful campaign.Black is Beautiful, which launched in June, encourages brewers to add their unique spin to a Weathered Souls imperial stout recipe and donate sale proceeds to social justice groups. The initiative has grabbed global attention, drawing participation from as far away as England, Vietnam and Japan.“Never in my life did I think I would get into social activism,” Baskerville told Thrillist. “We look at how important these times are and, especially with my two young daughters … I want them to know that their dad was out here making a difference.”Currently, nearly 1,200 breweries in 22 countries around the world have developed a Black is Beautiful product, from stouts to barrel-aged bourbons. Weathered Souls alone has raised nearly $60,000 for local nonprofit 100 Black Men of San Antonio.sacurrent.com
San Antonio craft beer star Marcus Baskerville elected to board of national Brewers Association
click image Instagram / weatheredsoulsbrewingAnd now, some positive election news.Marcus Baskerville — founder of SA’s Weathered Souls Brewing Co., whose Black is Beautiful social-justice campaign grabbed international headlines — has been elected to the Brewers Association’s 2020 board of directors.The Brewers Association is a Colorado-based trade association that advocates for American craft brewers, who can use all they help they can get competing against the giant globe-spanning conglomerates.The Brewers Association's board governs the activities of the professional division of the association as well as the American Homebrewers Association and Brewers Publications.Baskerville’s three-year term as a new Pub Breweries board member will begin in February of next year. He joins four other new members elect from breweries in Maine, Georgia, California and Ohio.sacurrent.com
Black is Beautiful craft beer campaign nets $20K donation to San Antonio nonprofit
SAN ANTONIO After a successful launch of its Black is Beautiful craft beer campaign, San Antonios Weathered Souls Brewing Company donated a $20,000 check on Friday to the local chapter of 100 Black Men of America. The San Antonio nonprofit organization was chartered in July 1999, and its goal is to provide services to disadvantaged, disenfranchised and low-income youth and families. Weathered Souls co-founder and owner Marcus Baskerville started the campaign in June after George Floyds killing and the protests that ensued around the world and in San Antonio. Close to 1,000 breweries from 50 states and 22 countries signed on to brew Black is Beautiful and spread Baskervilles message. The feedback from across the country and San Antonio community has been overwhelmingly positive.
What’s behind protests for racial justice across the U.S., San Antonio? KSAT Explains
In the premiere episode of KSAT Explains, we take an in-depth look at the unrest we’ve seen across the country since the killing of George Floyd, how protests have played out here at home and examine what it means to be black in San Antonio.
Message of equality sparks San Antonio brewery campaign thats spread around world
SAN ANTONIO Weathered Souls Brewery co-founder and owner Marcus Baskerville knows what it's like to be racially profiled. He's one in a very small group of black owners in the brewery industry so he came up with the Black is Beautiful campaign. The feedback from the San Antonio community has been overwhelmingly positive. I think San Antonio has actually been really great as far as the acceptance of people of color dealing with certain backgrounds and certain professional positions, said Baskerville. Weathered Souls Brewery, which is located on the near North Side on Embassy Oaks, will begin selling Black is Beautiful in July.
San Antonio brewery says to raise a glass for racial equality
SAN ANTONIO – A San Antonio brewery is making waves to raise awareness on racial inequality and police brutality. Weathered Souls Brewing Co. has shared its base imperial stout recipe as part of their campaign, “Black is Beautiful". The campaign consists of a collaboration beer that encourages craft breweries to put their own spin to it. “Stouts range from any color of deep, dark brown to the (darkest) black,” Baskerville said. Baskerville hopes the San Antonio community will support his efforts to raise awareness.
SA Spirits: Flavor-packed craft beer comes to life at Weathered Souls brewing
SAN ANTONIO – Don’t be frightened by the name, there is life brimming at Weathered Souls Brewing Company on the near North Side. The brewing company just celebrated its two-year anniversary last November, but its rich flavors and craft beer combinations have already made a statement in the San Antonio area. Holt said he immediately saw something in Baskerville that set him apart from others in the craft beer business. “San Antonio likes to take its time and do it right, the craft beer scene is growing,” Holt said. It’s clicked enough to make Weathered Souls a well-known name, and a destination for flavorful craft beer.