PEEPS

Whenever I hear the name Peeps, my initial reaction is always the same: why?

Whenever I hear the name Peeps, my initial reaction is always the same: why?

Pepsi has announced a collaboration with Peeps on a limited-edition marshmallow-flavored cola. Participants have a chance to win a limited edition three pack of the new soda and other prizes. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long,” said Todd Kaplan, Pepsi’s VP of marketing in a press release. “We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”AdPepsi announced a collaboration with Peeps called PEPSI x PEEPS.

According to a news report from Delish, we won’t be able to enjoy Halloween or Christmas Peeps this year due to the impact the pandemic has had on Just Born’s operations, the company behind Peeps. Back in late March, the marshmallow treats were still released in time for Easter, but production was halted for several weeks. RELATED: Sweet: Peeps production stops, but Easter is taken care ofJust Born issued this statement to Delish on why the seasonal Peeps won’t be available this year for the Halloween and Christmas holidays. This situation resulted in us having to make the difficult decision to forego production of our seasonal candies for Halloween, Christmas and Valentine’s Day in order to focus on meeting the expected overwhelming demand for PEEPS® for next Easter season, as well as our everyday candies.”Seasonal Peeps will return to stores in 2021 after Valentine’s Day, according to Delish’s report. This will allow the company to get an early start on Easter production as well.