SAN ANTONIO – After going toe-to-toe with former boxing champ Mike Tyson at AT&T Stadium in Arlington, YouTube star Jake Paul is again making noise in Texas — but this time beyond the boxing ring.
According to Bloomberg, Paul struck a deal with H-E-B to sell his “W Line” grooming products at 400 stores starting in January. Additionally, his products will be sold at 1,900 Kroger grocery stores, located in parts of Texas and the Midwest.
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“Our customer is the young male consumer, but oftentimes the shopper for these products is the mom,” Woodie Hillyard, W’s co-founder and CEO, told Bloomberg. “So we think being in grocery is a really important channel for us to expand into.”
His products include body spray, body wash, deodorant, hair gel and shampoo that range in price from $5 to $9.
If you’re a fan of Paul and don’t want to wait until they hit H-E-B shelves, you can purchase them online or in Walmart stores.
