NEW YORK – Hall of Famer Sue Bird watched the W NBA on NBC growing up and now she'll be part of the network's broadcasts of the league.
The four-time WNBA champion will be a studio analyst and also host a series of feature stories on NBC and Peacock throughout the league's 30th season which begins on May 8.
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“I’ve been circling broadcasting for a long time now,” Bird told The Associated Press in a phone interview Wednesday. “Given NBC’s history and legacy and where the WNBA is now, I am excited to be part of it.
"It needed to be the right fit, the right people, the right network."
The NBC broadcasts will also feature a version of “Roundball Rock” — John Tesh’s iconic theme song that was the soundtrack of the network’s coverage of the WNBA from 1997 until 2002. It had been used on NBA broadcasts on the network from 1990-2002 before being brought back this year when NBC took over broadcasting games again.
NBC Sports has more than 20 games across the regular season, playoffs and WNBA Finals this year.
“Anytime anyone hears it, whether you're a basketball fan or not, it's really recognizable,” Bird said. “Turn the TV on as a spectator or fan on the couch, if that’s the first thing you hear there’s an excitement that comes with it.”
Bird’s rookie season in Seattle in 2002 was NBC’s last with the WNBA until now.
“There is no more accomplished player in the history of the WNBA and arguably in all of women’s sports than Sue Bird,” said Betsy Riley, Senior Vice President and WNBA Coordinating Producer of NBC Sports. “Sue’s knowledge of the game is unmatched and will bring fans closer to the sport they love, both through analysis and storytelling.”
Portions of Bird's features, which will be a behind-the-scenes- look at the league that is celebrating its 30th anniversary this season, will air on TV with the extended versions available digitally.
Bird has hosted podcasts for the past few years and also was on ESPN for six years providing an alt-cast with Diana Taurasi for the women's Final Four and championship games.
“I really enjoy telling stories as it’s something that comes naturally to me,” Bird said. “I cut my teeth on the podcasts I’m involved in — ‘Bird’s Eye View.’ My goal was to tell the stories of these players. Those are the features I’m doing with NBC as well.”
Bird won four WNBA championships in Seattle, where she played her entire 19-year career. She earned 13 All-Star selections and was the league's all-time leader in assists (3,234), starts (580) and minutes played (18,080). Bird was the No. 1 pick by Seattle in 2002 after leading UConn to two national championships in her time at the school.
She was enshrined in the Naismith Basketball Hall of Fame in 2025. Bird also had a decorated international career, winning five Olympic gold medals.
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