Hulu makes it official: HQ to open in SA

Viewer Experience Headquarters to bring 500 jobs

SANTA MONICA, Calif. – Hulu announced Thursday that it will open its new Viewer Experience Operations headquarters in San Antonio.

The headquarters, which will open later this year pending final lease negotiations, incentive agreements and approvals, will bring more than 300 jobs in 2017 and more than 500 total jobs in 2018, said Ben Smith, Hulu's head of experience.

"With its vibrant culture and large and diverse talent pool, we’re incredibly excited to partner with the city to make San Antonio home to our viewer experience operations,” Smith said.

The new operations headquarters will allow Hulu viewers and potential subscribers to interact with service representatives through phone, email, virtual chat and social platforms at all times, which Smith said will result in an overall superior customer service experience and faster responses.

"One of our key values at Hulu is putting the viewer first, and vital to that is crafting and delivering an extraordinary customer experience," Smith said. "In addition to building a great product, we're building an infrastructure that allows us to provide the most personal, responsive and knowledgable customer support for our viewers."

Following are comments from local and state leaders about Hulu's announcement:

"In Texas, our mission is to set the stage for growing industries with a business-friendly policy approach which allows for creativity and technology to thrive,” said Gov. Greg Abbott. "With the opening of Hulu’s new viewer experience operations headquarters, Texas not only benefits from the addition of new jobs, but also the confidence that fast-growing companies bring with them when they select the Lone Star State as the best place for their investments. I proudly welcome Hulu’s viewer experience operations headquarters to Texas and look forward to their tremendous success in San Antonio.”

“When our team visited Los Angeles a few weeks ago, this is exactly the outcome we were working toward, and I’m so excited that Hulu has selected San Antonio for its next major investment, keeping these jobs in the U.S.,” said Mayor Ivy Taylor. “As a leader in the tech industry, Hulu’s decision to grow here is a testament to our City’s growing tech industry and our skilled and talented workforce, which were both heavily emphasized during our visit with the company’s leadership.”

“Hulu’s decision to place a new Viewer Experience Operations Headquarters in Bexar County is indicative of our community’s commitment to economic innovation,” said Bexar County Judge Nelson Wolff. “Hulu will be able to utilize the Bexar County workforce to help continue to stream premium content to its millions of viewers.”


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About the Author:

David Ibañez has been managing editor of since the website's launch in October 2000.