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Video of boy who was bullied, scared to go to lunch draws support from thousands of strangers

University of Tennessee football players respond

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CORRYTON, Tenn. – Video of a boy who was afraid to go to lunch after bullies "poured milk on him" and stuffed "ham down his clothes" for "looking different" is shedding light on an issue that affects 3.2 million students annually -- bullying.

Kimberly Jones posted video of her son Keaton explaining why he was afraid to go to lunch. In the video, Keaton asks "Why do they bully? What's the joy in it?"

Jones said her son asked her to video him after she picked him up from school.

"My kids are by no stretch perfect, and at home, he's as all boy as they come, but by all accounts he's good at school," Jones wrote on Facebook. "Talk to your kids... We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere."

Keaton explained that the bullies "called (him) ugly" and said that he has no friends -- as he spoke, he burst into tears.

The video, which was posted yesterday, has been viewed more than 8 million times.

Many are offering young Keaton words of advice and sympathy.

"Thank you for being able to share your story," one woman wrote. "That in itself will make you stronger and find people that stand with you. You are not alone. Your are loved!"

Another person wrote, "This just brought me to tears."

Football players at the University of Tennessee saw the video of Keaton and have asked for help getting in contact with Keaton. 

"Keaton has some friends on the football team that would love to spend some time with him," freshman quarterback Jarrett Guarantano tweeted.

According to the Do Something campaign, 17 percent of American students report being bullied 2 to 3 times a month or more within a school semester. In addition to that, the site states 1 in 4 teachers "see nothing wrong with bullying and will only intervene 4 percent of the time."