Flamin' Hot Cheetos movie to go behind the snack
Mexican immigrant's story tells journey from janitor to major executive
SAN ANTONIO – "Flamin’ Hot” follows the true story of Richard Montanez, the Mexican-born immigrant who invented Flamin’ Hot Cheetos.
Fox Searchlight won a battle between multiple studios competing for rights to a new movie about the popular snack.
Montanez’s story from janitor to executive vice-president of multicultural sales at PepsiCo is pretty incredible.
Montanez struggled to learn English after moving to California as a child and wound up as a janitor at Frito-Lay in 1976.
Fast forward to the early 1990s when "a production snafu one day left a batch of Cheetos sans cheese dust,” Vulture.com reported.
The janitor took the bag home and made his own seasoning mix based on "elote," or corn-in-a-cup. Elote is a Mexican street food that combines corn with lime juice, salt, chili powder, mayonnaise and cotija cheese.
Montez’s co-workers were raving so much about his Cheeto flavoring that news reached the president of Frito-Lay.
He and his wife made a trip to the public library and borrowed a book on business strategies. Montanez purchased his first-ever tie for $3 and went in to sell his hot Cheetos idea to the company executives, according to FoodBeast.
Flamin’ Hot Cheetos is now one of the top-selling snacks for Frito Lay.
Sounds like a great movie to sneak in your favorite spicy snack.
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