After 20,000+ requests, classic fruity Trix shapes to make comeback
MINNEAPOLIS – After "thousands of social media comments, mentions and requests" Classic Trix cereal is making a comeback.
General Mills, the maker of the cereal, announced Monday that Trix would revert to its fruity shapes this fall.
"Trix cereal is beloved by our fans, and we heard loud and clear that they wanted to see the iconic shapes back in their bowls," said Scott Baldwin, director of marketing for General Mills cereal. "When Trix launched in 1954, it was the first fruit-flavored cereal that was colorful and fun. We're excited to continue that legacy, bringing an extra dose of joy to breakfast."
According to a news release, the cereal debuted in 1954 as the first colorful, fruit-flavored cereal, then adopted the fruit shapes in 1991.
In 2006, the General Mills went back to making the cereal in its original round form, that is, until now.
The throwback cereal will hit the shelves of major retailers later this year.
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