San Antonio business crafts made-to-order jeans for all body types

The Indigo Prophet designs custom patterns based on your measurements

Local business The Indigo Prophet makes five-pocket women's jeans to custom fit your body shape. Watch the video to see how the owner and operator fashions each pair.
Local business The Indigo Prophet makes five-pocket women's jeans to custom fit your body shape. Watch the video to see how the owner and operator fashions each pair.

SAN ANTONIO – The Indigo Prophet, based in San Antonio, makes five-pocket women’s jeans to custom fit your body shape. Watch the video to see how owner and operator Marielle La Rue fashions each pair.

La Rue started the business after a common struggle: she couldn’t find jeans that fit right.

“I have a smaller waist and a larger backside, and I always dealt with a lot of fit issues,” La Rue said. “So I just decided to kind of start making my own jeans.”

She soon started making them for others, as well. La Rue only works in 100% cotton. She finds that with stretch denim, the two different fibers don’t always communicate properly and you end up with sagging or stretching in weird places.

“Any woman watching this knows what I’m talking about,” La Rue said.

You can order jeans from The Indigo Prophet here. La Rue only sells a limited number of jeans per month. Be prepared to discuss measurements, sizing and problems that arise with particular cuts.

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About the Authors:

Diana Winters is a San Antonio-area native, Emmy award-winning and GLAAD-nominated journalist and baker who loves the Alamo City. She is the executive producer of SA Live, creator of South Texas PRIDE and co-creator of Texas Eats.

John has worked his way through the ranks at SA Live. He started as an intern with the show in 2015, and joined the team full time as a photographer in 2017.