The Czech brewer Budvar, which has been embroiled in a long legal dispute with U.S. beer giant Anheuser-Busch over the use of the Budweiser brand, says it increased its net profit, output and exports in 2023.

If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers.

The International Olympic Committee has signed the first beer brand in the 40-year history of a sponsorship program that earns billions of dollars for the organization and international sports.

Budweiser will still be the official World Cup beer through the 2026 tournament in the United States.

A bevy of booze brands will be in the Super Bowl ad lineup this year.

The hottest ticket in town for advertisers is officially sold out.

FIFA president Gianni Infantino has downplayed Qatar’s last minute ban on the sale of beer at World Cup stadiums as nothing more than a brief inconvenience to spectators.

Fans are pouring into Qatar to watch and be part of the first World Cup in the Middle East.

Qatar has banned the sale of beer at World Cup stadiums.

Budweiser beer stands at the eight World Cup stadiums are being moved aside to less prominent spots just days before the games start.

Organizers of the World Cup in Qatar have finalized a policy to serve beer with alcohol to soccer fans in the Muslim-majority country.

Budvar, the Czech brewer that has been in a long legal dispute with U.S. company Anheuser-Busch over use of the Budweiser brand, increased its net profit by some 10% for the second straight year.

This image provided by Budweiser shows two health care workers getting vaccinated in an advertisement Budweiser is running before the Super Bowl. Other veteran Super Bowl advertisers like Coke, Audi and Avocados from Mexico are sitting out the game altogether. These big-brand absences are just one more way Super Bowl LV will look very different from previous years. And Super Bowl parties will be more likely to be smaller affairs with pods or families. “The Super Bowl is the most popular sports event, aside from the World Cup, that anybody is going to see," added Dartmouth's Argenti.

ST. LOUIS – It’s a dog-owner and beer drinker’s dream: a starring role on a can of Bud. Budweiser announced Wednesday that they are teaming up with We Rate Dogs, an online social media account that rates dogs, to put some lucky pups on real cans of Budweiser. 🐶🍺 https://t.co/mhzzngvfbj — Budweiser (@budweiserusa) December 16, 2020How to enterRespond to the thread online with a picture of your dog, or pictures -- there’s no limit on how many times you can enter! The company said a few lucky owners will get their pup’s image on a can sent directly to them. pic.twitter.com/RKo4tLkLcF — Budweiser (@budweiserusa) December 16, 2020Related:Sit, stay, crack open a cold one?