South Texas Pride Q&A: San Antonio to host first-ever Pride Month river parade

Bud Light Pride River Parade will have two showings on June 18, Visit SA says

This year’s Pride Month will feature the first-ever Bud Light Pride River Parade by Visit San Antonio on June 18. Maggie Thompson, with Visit San Antonio, joined this episode of the South Texas Pride Q&A series to discuss more about the parade and what visitors can expect.

SAN ANTONIO – This year, Pride is hitting the San Antonio River to “promote the city’s inclusion, encouragement and support of the LGBTQ+ community to live openly with equal rights.”

This year’s Pride Month will feature the first-ever Bud Light Pride River Parade by Visit San Antonio on June 18.

The celebration will bring community members together at the historic La Villita district, the River Walk area downtown and local museum reach, according to Visit San Antonio.

Watch GMSA Saturday coverage

Bud Light Pride River Parade will have two showings on June 18, Visit SA says

The day’s festivities will start with the Celebration at La Villita from noon to 5 p.m., which will feature local artisans and makers as well as food and entertainment. There will be live on-stage entertainment from DJs, bands, impersonators and dancers at the Arneson River Theatre.

The event will culminate with two showings of the parade which will feature more than 17 colorful river barges each.

This year’s Pride Month will feature the first-ever Bud Light Pride River Parade by Visit San Antonio on June 18.

The first showing at 4 p.m. will be along the downtown reach of the River Walk. An encore presentation will be along the River Walk Museum Reach at 7 p.m., Visit San Antonio said.

The Bud Light Pride River is expected to be the largest Pride parade on a river anywhere in the U.S., according to Visit San Antonio.

The schedule for the June 18 festivities are as follows:

  • Noon to 5 p.m. – Celebration at La Villita
  • 4 p.m. to 5 p.m. – Pride River Parade at River Walk Downtown Reach
  • 7 p.m. to 8 p.m. – Pride River Parade at River Walk Museum Reach

Marc Anderson, president and CEO of Visit San Antonio, issued the following statement to KSAT on June 13:

“Visit San Antonio, as it does for all River Walk parades, is working closely with SAPD to ensure a safe environment for all Bud Light Pride River Parade & Celebration attendees this Saturday. We welcome the local community to celebrate and enjoy themselves in this spirit of Pride that will be at the iconic San Antonio River Walk for the first time this June 18. We are grateful for the warm reception from the city to this first Pride River Parade that has sold out all parade floats and brought dozens of local organizations to participate in the Celebration at La Villita. Visit San Antonio looks forward to a positive and joyous Bud Light Pride River Parade for all attendees.”

For more information on the Pride River Parade, click here.


About the Author:

Ivan Herrera has worked as a journalist in San Antonio since 2016. His work for KSAT 12 and KSAT.com includes covering breaking news of the day, as well as producing Q&As and content for the "South Texas Pride" and "KSAT Money" series.