H-E-B opens first brand shop in San Antonio at Northwest Side store; one of four in Texas

Product line is only available at three other stores in Texas

H-E-B announced the opening of its new Brand Shop. See merchandise to be sold by the retail grocery chain. (H-E-B, H-E-B)

H-E-B fans in San Antonio can now get their hands on brand merchandise at a local H-E-B Plus! store.

The San Antonio-based grocery chain added the H-E-B Brand Shop to its location at Bandera Road and Loop 1604, the company announced on Thursday.

This is the only H-E-B Brand Shop in San Antonio, and one of few currently in Texas. The product line is also available at the Main Street H-E-B in Kerrville and the stores in Frisco and Plano.

“H-E-B plans to bring H-E-B Brand Shop to more stores across the state, starting early next year,” the chain said in a news release.

In the line, which launched last month, customers can find shirts, socks, baby clothes, hats, coffee mugs, shoes, and stickers.

“With H-E-B Brand Shop, H-E-B superfans in the San Antonio area can now show their pride for their favorite Texas retailer by donning H-E-B brand-centric gear no matter where they are,” the release states.

Some of the merchandise includes “I Love My H-E-B” socks and a baby onesie with an H-E-B badge that says H-E-Baby.

H-E-B announced the opening of its new Brand Shop. See merchandise to be sold by the retail grocery chain. (H-E-B)
H-E-B announced the opening of its new Brand Shop. See merchandise to be sold by the retail grocery chain. (H-E-B)
H-E-B announced the opening of its new Brand Shop. See merchandise to be sold by the retail grocery chain. (H-E-B)
H-E-B announced the opening of its new Brand Shop. See merchandise to be sold by the retail grocery chain. (H-E-B)
H-E-B announced the opening of its new Brand Shop. See merchandise to be sold by the retail grocery chain. (H-E-B)
H-E-B's new brand shop (H-E-B)
H-E-B opens new brand shop (H-E-B)

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About the Authors:

Emily Ramirez is a Digital Producer trainee for KSAT 12. She has written and photographed for several magazines and newspapers, including San Antonio Magazine, Austin Monthly and the San Antonio Current. A proud San Antonio native and graduate of Southwestern University in Georgetown, she is now completing her M.A. at UTSA.

Rebecca Salinas joined KSAT in the fall of 2019. Her skills include content management, engagement and reporting.