Blue Bell kicks off holiday season by releasing eggnog, Christmas cookies, peppermint flavors

SAN ANTONIO – Blue Bell is kicking off the Christmas season with the release of a new holiday flavor.

The Brenham-based ice cream brand said its newest flavor, eggnog, arrived in stores on Monday.

The flavor consists of eggnog-flavored French ice cream, flecks of nutmeg and a whipped topping, the company said in a news release.

“Many people compare eggnog to ice cream because of its creamy texture,” Jimmy Lawhorn, vice president of sales and marketing for Blue Bell, said in a news release. “Our ice cream captures the flavor of eggnog perfectly. Your first spoonful is sweet, then you immediately taste a hint of nutmeg. Eggnog is a very popular drink during the Christmas season, but we think our new ice cream could very well take its place.”

Two other holiday-inspired flavors, Christmas cookies and peppermint, are also available in stores starting on Monday.

Blue Bell said the Christmas cookies flavor includes chocolate chip, snickerdoodle and sugar cookies, and peppermint includes peppermint candy pieces.

The three flavors are available in the half-gallon size while supplies last.

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