Blue Bell releases new limited-edition Monster Cookie Dough flavor

Newest flavor is made with vanilla ice cream, brown sugar, cookie pieces

Blue Bell debuts a monster new flavor just in time for National Ice Cream Month (July). (Blue Bell Creameries)

Blue Bell is trying to help ice cream connoisseurs beat the heat with a new flavor — Monster Cookie Dough.

Monster Cookie Dough is a creamy vanilla ice cream with hints of brown sugar loaded with peanut butter monster cookie dough pieces, candy-coated chocolate pieces and dark chocolate chunks.

“If you have not heard of a monster cookie, it typically combines many of your favorite ingredients from other cookies like chocolate chips, peanut butter and chocolate-coated candy pieces,” said Blue Bell Marketing Brand Manager Sara Schramm.

“Many monster cookies are rather large because of all the goodies packed in one treat. The dough pieces in our Monster Cookie Dough Ice Cream have the same delicious ingredients you find in the cookie,” Schramm said.

The newest flavor release comes on the heels of Java Jolt, which was announced last month, and Dr Pepper Float flavor, which hit the shelves in May.

Monster Cookie Dough is available in half-gallon and pint sizes for a limited time.

About the Author:

Mary Claire Patton has been a journalist with KSAT 12 since 2015. She has reported on several high-profile stories during her career at KSAT and specializes in trending news and things to do around Texas and San Antonio.