New ice cream flavor from Blue Bell inspired by popular snack mixes

'Sweet ‘n Salty Crunch' arrives in stores this week


SAN ANTONIO – Sweet ‘n Salty Crunch, a new vanilla ice cream filled with chocolate-coated pretzel bites, chopped roasted almonds and milk chocolate chunks, arrives in stores this week from Blue Bell.

The company made the announcement on Thursday.

“Our new flavor was inspired by the popular snack mixes that combine sweet and salty foods,” said Wayne Hugo, vice president of sales and marketing for Blue Bell. “When developing Sweet ‘n Salty Crunch we tried many different recipes, and combinations of ingredients. But in the end, the mixture of chocolate, pretzels and almonds in a vanilla ice cream received rave reviews from our taste panels."

The new flavor is available in the half gallon and pint sizes for a limited time.

Each year, Blue Bell celebrates National Ice Cream Month with the release of a new flavor.

It was President Ronald Reagan back in 1984 who designated the third Sunday of the month as National Ice Cream Day.


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