NEW BRAUNFELS, Texas – Is it a bird? Is it a plane? No, it’s a blimp promoting Timothée Chalamet’s latest movie.
A bright, orange blimp promoting the movie “Marty Supreme” was spotted this weekend in New Braunfels, marking the latest in a string of marketing stunts for the film.
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The blimp, featuring the movie’s title and tagline, “Dream Big,” is flying through the Texas skies and across America this month in a press tour described by Variety as “unconventional.”
What does a blimp have in common with a movie about a table tennis player?
Turns out, very little: There’s no blimp in the movie.
But whether it is Chalamet climbing the Sphere in Las Vegas or a bright orange blimp in New Braunfels, one local describes it as “marketing genius.”
“People are going to see it, have no clue what it’s about,” local Chris Larson said in a video posted to social media, “and they are going to Google it.”
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