The magazine stand at the grocery store checkout may be changing for many of us -- and in San Antonio in particular.
The debut of a new publication about the city is available now, but it's different from most.
It's free and doesn't use a sheet of paper. Plus it does things that no San Antonio magazine has ever done -- until now.
The new San Antonian magazine is available through an app for iPhone, iPad and Android platforms.
"We call this 'digital edition' just because it combines so many different formats, whether it's music, audio, broadcast, and it keeps it all in one spot so that you can jump back and forth and never leave the app," said Weston Stone, of the Broadway Agency.
San Antonian is free to get, and once you open it, you can -- for instance -- read an interview with Texas Country music legend Robert Earl Keen or actually hear it.
You can look at a food or drink ad, and tap to get the recipe, and share it on Facebook.
Other magazines are being developed with this new software technology, but San Antonian is one of the first to go.
"It's completely interactive, all sharable," Stone said. "You could be in Australia and get this magazine, so (there's) no paper trail, no waste."
By comparison, San Antonio Magazine will print 22,000 hard copies. San Antonian prints none, but will distribute twice as many via email, then it will be shared in part or entirely via Facebook among the app users.
All of that activity is tracked by the app, so its publishers know how successful each edition will be.
With no paper printing involved, it costs about a quarter of the price of producing and printing traditional magazines.
The next San Antonian edition is set to go online May 1. The app is free and available at myappsa.com and at GooglePlay and on iTtunes.