SAN ANTONIO – Do people really like Taco Bell? Well, according to one new survey, it's the top choice for many Americans.
According to an article on Yahoo, the Harris Poll EquiTrend Survey measures the overall health of a brand by asking consumers questions based on three variables — familiarity, quality and future consideration.
"Taco Bell has just been a stronger brand as of late, as demonstrated by the strong familiarity and consideration marks,” the director of the survey, Amir Kanpurwala, said.
Taco Bell beat out other fast food chains like Chipotle and Moe's Southwest Grill, both past winners of the survey.
Other restaurant winners from the survey include:
- Chicken restaurant - Chick-fil-A
- Coffee shop - Krispy Kreme
- Pizza chain - Blaze Pizza
- Sandwich shop - Panera, Subway (tie)