California wine country adapting to annual wildfire threat
But harvest season now overlaps with fire season as wildfires, too, have become a yearly reality in the region. With visitors like Mintern second-guessing their plans to visit the region, locals dependent on the tourist economy are rethinking their marketing plans. The coronavirus pandemic was already hurting Napa and Sonoma counties' hospitality industry by halting wine tastings and large gatherings of any kind. Online, Visit Napa Valley is promoting Cabernet season, which spans November to April, โwhen crowds have diminished and the bustle of the harvest is behind us." โThe best way people can support us is to come visit, drink the wine and have a lovely time.