If you share your Disney+, Hulu, or ESPN+ log-in with anyone outside your household, that’s about to come to an end.
Disney announced it will start cracking down on account sharing starting next month.
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The user agreements for the streaming services were recently updated to add language about password sharing. It states that violators could have their accounts limited or terminated. Enforcement will begin on March 14, according to an email sent to Hulu subscribers.
Disney CEO Bob Iger mentioned in a third-quarter earnings call that the company would make it a priority in 2024 as a way to grow business.
Netflix cracked down on password sharing last year. It was also presented to company shareholders as a strategy for profit growth.