SAN ANTONIO – Spurs Sports & Entertainment announced a partnership on Tuesday with the financial technology company, Self Financial.
Self Financial, a company based in Austin, helps people build and improve their credit scores.
The company’s logo will appear on a patch on the Spurs uniforms starting with the NBA Summer League in Las Vegas and throughout next season.
Self’s logo will also be placed on the San Antonio Spurs practice jerseys and warm-up shooting shirts as well as the jerseys of the Austin Spurs.
The brand will be featured during Spurs broadcasts, promotions and in-arena signage.
As a part of the deal, the Spurs will acquire an equity stake in the company.
“Self builds credit, the Spurs build talent and both build dreams,” said RC Buford, Chief Executive Officer for Spurs Sports & Entertainment in a press release. “Our partnership will draw parallels between people looking to build credit and a talented young group on the basketball court committed to building a championship team. We believe the Self-branded Spurs jersey will become a symbol of this mission – self-improvement in pursuit of building dreams.”
The team still has another big advertising partnership announcement expected in the next couple of months.
AT&T pulled the plug on its naming rights deal with the Bexar County building after owning those rights since 2002.
The announcement of the new arena sponsor is expected later this summer.