Families celebrate Christmas season at Ford Holiday River Parade

Ford Holiday River Parade highlights cultures from around the world.

San Antonio – Thousands of people gathered for the 41st annual Ford Holiday River Parade at the San Antonio River Walk on Friday.

This year’s theme highlighted traditions from around the world. One of the multicultural groups present at the event included the Salsa On2 School holiday dancers.

“It’s two hours of waving and dancing for people and letting them express a smile,” said one of the participants.

During the event, the energy from the parade built excitement among the crowd. Spectating children shared what they are anticipating the most on Christmas Day. “The presents,” said one young girl.

Families at the event said the most special part of the evening was simply making memories during a cherished tradition.

“We’re visiting my brother who is in the military. He’s getting ready to get shipped off to Maryland next week. We’re celebrating Thanksgiving with him from Port Neches, Texas,” one family shared.


About the Authors:

Allysa Cole is a news reporter at KSAT 12. She joined the station in September 2022. She previously worked in the Rio Grande Valley at KGBT, KRGV and Azteca Valle. She started her career at WHPM FOX23 in Hattiesburg, Mississippi, after graduating from University of Southern Mississippi. Allysa is a Detroit native.

Adam Barraza is a photojournalist at KSAT 12 and an El Paso native. He interned at KVIA, the local ABC affiliate, while still in high school. He then moved to San Antonio and, after earning a degree from San Antonio College and the University of the Incarnate Word, started working in news. He’s also a diehard Dodgers fan and an avid sneakerhead.