Maximo’s Grill food truck opens in honor of owner’s late friend

David Fernandez named the truck after his friend, Max Escobedo

David Fernandez has dedicated his food truck in his friend's memory by naming the food truck Maximo’s Grill and incorporating his image into the logo. (Live from the Southside)

Editor’s note: This story was published through a partnership between KSAT and Live From the Southside, a new local- and Latina-owned magazine that works to improve & expand community relationships through promoting events, stories and businesses.

Max Escobedo was a well-known member of the South San community as a beloved son, brother, friend, and coach. Sadly, he passed away on August 2nd, 2019 as a result of heart complications. His loss was felt by the entire community, especially for his best friend and brother from another mother, David Fernandez. Prior to his death, Max had expressed his desire to own a food truck and even worked a few food trucks prior to his passing. Fernandez knew of his best friend’s dream and shortly after his death, he decided it was time to make that dream a reality. Fernandez dedicated the truck in memory of Max by naming the food truck Maximo’s Grill and incorporating his image into the logo.

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“I ran it by his mother and his sister and they supported the idea and we made sure to include their input into the planning as well,” Fernandez explained.

Along with the support of Max’s family, the South San community is excited to see the extension of their friend’s legacy.

Prior to Max’s death, Fernandez along with his wife Liz were frequent visitors of various food trucks. In particular, they frequented The Block, which is a food truck near UTSA with an environment that is extremely relaxed with a family atmosphere. Several food trucks post up at the location and patrons are able to enjoy a variety of food while spending time outdoors with the family. They sell beer and other alcoholic beverages for the adults and the park has a playground for the kids to enjoy. One thing noticed by the Fernandez couple was the lack of options for children at the food trucks.

“My husband and I could easily enjoy a meal at any of those food trucks but our children would refuse to eat,” she explained. “Afterward, we’d still have to go and get food for our kid.”

The couple made it a point to offer something the other food trucks weren’t.

“We wanted to make sure we offered something for the entire family,” Fernandez stated.

Thinking long-term Fernandez would like to open the first food truck park on the Southside.

“The idea is to have a place for local food trucks to sell their food,” he shared. “In conjunction, I want to offer a family-like atmosphere with picnic tables where people could hang out, have good conversation, and eat good food.”

Maximo’s Grill will have their grand opening on January 8, 2021, and from 6 p.m. to 11 p.m. and will be serving cheesesteaks, buffalo chicken sandwiches, cheeseburgers, crispy chicken tenders, loaded fries, and the old-time favorite “crispy dogs.” The grand opening will take place on the parking lot of Steve’s Sno Cone House Located at 2038 Pleasanton Road where the food truck will have its residence.

Follow them on @maximosgrillsa on Facebook & Instagram.

This article initially appeared on Live from the Southside.

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