Gap to partner with Kanye West
SAN FRANCISCO Gap and Kanye West announced a partnership Friday which is set to bring Wests creative spirit to the brand he once worked with prior to stardom. West raps about his experience in retail on his song Spaceship, where he talks about his life as teen in Chicago where he worked at a Gap retail store. Additionally, Wests design vision will extend to unique YEEZY Gap expressions in Gap stores and digital channels over time, Gap said in a statement. Under terms of the partnership, Gap and YEEZY benefit as the business grows, with YEEZY receiving royalties and potential equity related to sales achievement, Gap said in a statement. The YEEZY Gap line is expected to appear in Gap stores and Gap.com in 2021.