How a girl's viral tweet helped save her dad's Houston panaderia

HOUSTON – We've all seen the power of social media. Often it's the bad that gets the attention, but one Houston teen used her social media power for good by saving her family's restaurant.

Jaqueline Garza said her father's restaurant, La Casa Bakery and Cafe, took financial hit recently, and she wanted to do something about it.

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Garza said she took to social media this summer by tweeting about the restaurant her father had worked so hard to build. The tweet got some traction, but after Hurricane Harvey, business slowed down.

Garza said she tried again a second time after the storm and again got minimal traction. She said when she heard her mother and father talking about selling the restaurant, she was crushed. She knew her father had worked so hard to make his dream happen so she was determined to make one final attempt to help save it.

She tweeted once more and included a video of her father making the bread he serves in his restaurant from scratch.

 Garza said she woke up to 2,000 retweets and it kept growing.

"I was, like, 'Oh, my God. I might  have just done something'. It went from 2,000 to 10,000 to 20,000 and 30,000. It just kept growing and growing and growing within a span of three days," Garza said.

She said business at her family's restaurant has increased. In fact, the bakery sold out nearly everything on Saturday.


About the Authors

Award-winning journalist, mother, YouTuber, social media guru, millennial, mentor, storyteller, University of Houston alumna and Houston-native.

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