H-E-B app working again after crashing during Super Bowl ad for grocery giveaway

The commercial aired during the second half of the game

Evan Longoria stars in this year's H-E-B Super Bowl commercial.
Evan Longoria stars in this year's H-E-B Super Bowl commercial. (H-E-B)


It’s fair to say that H-E-B’s Super Bowl ad was successful.

In an H-E-B ad that aired during the second half of Sunday’s game, Eva Longoria instructed customers to go on the store’s app and apply to win a lifetime of free groceries.

It appears so many customers were interested that the app crashed.

As of around 9 p.m., Twitter users said the app was working again and accepting contest entries.

The winner will be chosen at random. Players can only enter once.

The deadline to enter will be Sunday, Feb. 16 at 11:59 p.m.

During the short time the app was down, many H-E-B customers took to Twitter to voice their concerns:


H-E-B, with the help of Eva Longoria, wants to give one lucky shopper a lifetime supply of groceries.

The San Antonio-based grocer released its teaser for this year’s Super Bowl commercial, saying it will air during the second half.

Longoria stars in the 15-second teaser and tells viewers to download the My H-E-B app in order to enter the contest.

“You’re going to want to pay real close attention,” she says, walking up to a party with a bag of chips. She will also star in the full, 60-second ad.

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H-E-B said in a news release that shoppers will have to play a game on the app for a chance to win the lifetime supply. They will first need to log in or create an H-E-B account.

In the game, players will need to choose 10 H-E-B items featured in the commercial. Once they are correctly picked, players will submit their names for the drawing, H-E-B states.

The winner will be chosen at random. Players can only enter once.

Players can enter from the time the commercial is aired during the Super Bowl until 11:59 p.m. on Feb. 16. The winner will be notified via email.

“At H-E-B, we’re always looking for ways to go big and show our appreciation for our amazing customers,” Cory Basso, H-E-B group vice president of marketing and advertising, said in the release.

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The My H-E-B app was launched in December. It is available in the Apple App Store and on Google Play.

Favor Delivery’s first Super Bowl commercial will also include H-E-B.

Super Bowl LIV between the San Francisco 49ers and the Kansas City Chiefs will begin at 5:30 p.m. Feb. 2.

About the Authors:

Rebecca Salinas has worked as a digital journalist in San Antonio for six years. Her skills include content management, engagement and reporting.

Cody King is a digital journalist for KSAT 12. She previously worked for WICS/WRSP 20 in Springfield, Illinois.