Lakers superstar LeBron James apparently wants to take a bigger bite out the popular phrase "Taco Tuesday."
James brought the phrase immense popularity over the summer by shouting it weekly on his social media pages to indicate it was taco night at the James household.
One of James' most recent videos had 3.5 million views.
James reportedly wants to use the phrase for a variety of platforms.
Those platforms include "downloadable audio and visual works, podcasts, social media, online marketing and entertainment services," USA Today reported.