SAN ANTONIO – Do people really like Taco Bell? Well, according to one new survey, it's the top choice for many Americans.
According to an article on Yahoo, the Harris Poll EquiTrend Survey measures the overall health of a brand by asking consumers questions based on three variables — familiarity, quality and future consideration.
"Taco Bell has just been a stronger brand as of late, as demonstrated by the strong familiarity and consideration marks,” the director of the survey, Amir Kanpurwala, said.
Taco Bell beat out other fast food chains like Chipotle and Moe's Southwest Grill, both past winners of the survey.
Erica Hernandez is an Emmy award-winning journalist with 15 years of experience in the broadcast news business. Erica has covered a wide array of stories all over Central and South Texas. She's currently the court reporter and cohost of the podcast Texas Crime Stories.